Viacom18, Disney Star Take India Rights

"We are already reaching in direction of USD 5.5 billion mark after selling two packages. But digital rights per match worth touching INR 50 Cr is massive. An incremental growth of 51 per cent over and above base value is phenomenal," a BCCI functionary told PTI. There are solely two packages left unsold on the IPL media rights public sale 2022. Package deal C will receive bids on Tuesday.

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