10 Things That Your Family Taught You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, find solutions to their problems and feel confident about buying from you. Different types of content are more effective for every stage of the funnel.

Infographics, videos and checklists are effective in getting attention, creating leads and keeping readers interested. Content that is gated, such as guides and templates, also is effective at this point.

Awareness

At this point, consumers are aware that your brand exists. They are also aware of the solutions you offer. This stage is where content is created to educate potential customers and inform them about the challenges your solution solves as well as its differences from competitors.

Think about the keywords your target audience is using to search online. You can conduct keyword research to determine the terms your customers use when searching online. This will aid you in determining if your product or service is required. These data can be used to build an editorial calendar and determine which content pieces are designed to target these keywords.

In addition creating content for this stage of the funnel can help you build your brand affinity with consumers. The more people are aware of your brand, the more confidence they'll have in your capability to solve their issues. This leads to greater conversion rates, be it newsletter signups, purchases or click-throughs to your website.

A well-planned strategy for content can also help you close this conversion gap. For instance, if you discover that the majority of your content is aimed at gaining awareness, but not enough of it is pushing buyers toward the purchase decision, you could increase the amount of money you spend on advertising campaigns to target middle-funnel keywords.

Another method to increase your bottom-of-funnel conversion is through social media. Social media platforms like Twitter and Facebook permit you to communicate directly with your customers, giving you an opportunity to showcase your customer service. This can range from tweeting good reviews to promoting special offers.

You can also utilize content that is already available to guide buyers through the funnel, like case studies or blog posts. For instance, if you write a blog post explaining how your product is superior than the competition's, you can post it on social networks and encourage readers to sign up to your email list for more information. You can also encourage conversion at this point by asking your customers to include your name in their social media posts after they have used your product. This will encourage other people to follow suit and help spread the word about the brand.

Then there is the consideration

A successful content strategy will include a variety of content types that capture consumers at every stage of the funnel. For instance campaigns to promote brand awareness could include ad content but they should also include blogs and infographics that address common objections and concerns. These pieces of content can be distributed via email or social media platforms to increase organic traffic.

As consumers move through the decision-making process and begin to look for specific product features which will assist them in making an informed purchase decision. This is the perfect time to create FAQ pages. Utilize tools for keyword research like Ubersuggest or search for popular hashtags in your industry to find questions that your audience asks. Create answers to these questions and include them on your content funnel map.

During this stage it is essential to present an unambiguous proposition that demonstrates how your product or service will solve their problems and make them more cash. This content should also highlight your brand's uniqueness compared to your competitors.

This is a relatively easy stage to measure, since consumers are making a decision whether they want to buy. To see if you're getting the job accomplished, look for indicators like conversion rates or the number of payments made and click-through rates.

As consumers reach the stage of advocacy and become advocates for your brand, it is becoming increasingly important to them. They will be sharing your content with friends because they are so enthusiastic about it. This is an extremely effective method to increase the number of people who follow your brand. But you'll need to concentrate on creating content that entices people to share it, instead of focusing solely on engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a clear image of your impact.

Decision Making

At the decision stage, people are looking for information that proves their purchase and outlines how to use the product. At this point, they want to be certain that your product will solve their issue and justify the purchase. At this stage it is essential to provide high-quality content, such as product guides as well as case study videos and customer success tales, is essential. Your customers want to be able ask questions and receive answers from your support team. Offering them customized emails and 24 hour customer support is a great method to please customers and encourage them to share their experiences with others.

At this point you're hoping that your customer will become a brand ambassador and promote your product to their friends and colleagues. To turn those who are advocates to raving fans, you'll be required to provide them with valuable content that can help them make the most of your product or service. Personalized newsletters videos, tutorials and free trial offers and loyalty programs are all great ways to do this.

It's time to start focusing on the retention of your audience after it has turned from leads into paying clients. Content marketing funnels tend to concentrate on revenue as the final goal. However, consumers will continue to interact and interact with brands even after they have made purchases. This is why it's important to reimagine the funnel as a loop model rather than an unchanging structure that ends with revenue.

The conventional content marketing funnels can be useful in creating your strategy however they do not take into consideration the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model will aid in developing an integrated strategy. By planning for each stage of the journey you'll be able create content that is engaging your audience and increase conversions. You can then use the information from conversions to enhance and test your strategy. Ready to see the difference this approach can make for your business? Contact us today to request a complimentary content marketing guidebook.

Retention

A funnel for marketing content can be a useful instrument to aid brands in planning and implement their strategy. It can also help them identify the areas where they are lacking in their approach. For instance, if a brand has a large amount of content geared toward awareness and interest, but only a few pieces that are geared towards the middle of the funnel, they should prioritize creating content geared towards this stage.

An excellent way to determine how targeted your content is is to use tools like Ahrefs to determine the average time on the page and bounce rate of each piece. The higher these numbers are, the more efficient your content.

Once you've created content to be the top of your content marketing funnel, it's important to keep it fresh and relevant. This will ensure that your audience stays engaged and curious about your brand and the products or services it offers. The best way to do this is to create fresh content that focuses on specific keywords, provides answers to questions that are likely being searched by your audience and includes the most up-to-date information about your industry or product.

As your audience enters MOFU and MOFU, they'll be looking for more information about your product or services, as well as solutions to their problems. In this moment it is crucial to establish trust by providing authentic reviews and demonstrating value.

In the final phase of your content marketing funnel, your audience will decide whether they want to purchase. This is done by gated content that requires an email or other form of registration to gain access. This content is meant to convert the engagement and awareness you've cultivated at the top of your content marketing funnel into qualified leads for your sales team to follow up with.

You can still influence the journeys of your customers through your brand, even though your support and sales teams are primarily responsible for retention of customers. Create content that delights your customers throughout the entire process of content marketing. This could include helpful sources, behind-the-scenes information, and special offers that only your customers have access to. If you can build trust to your customers, they will be your greatest advocates and help to reduce the time to sell.